Husqvarna Brings 2027 Bikes to EICMA With an Off-Road Focus

Husqvarna will bring a selection of its 2027 motorcycles to the EICMA show in Milan, Italy, and hold a press conference there on Tuesday, November 3, at 10:45 a.m. Central European Time. The plan comes from an October 15 Husqvarna Mobility press release, which says the presentation will have a particular focus on off-road and will reveal the brand's latest developments.

What those developments are, Husqvarna isn't saying yet. The release names no new models, specs or prices.

Key points:

  • When: November 3, 10:45 a.m. in Milan, which is 4:45 a.m. Eastern and 1:45 a.m. Pacific.
  • Where: Hall 22, Booth G11. EICMA runs November 3 to 8.
  • On the stand: off-road bikes from electric youth motocross to enduro and competition motocross, plus street and travel models.
  • Not announced: which bikes are new, U.S. prices or U.S. arrival dates.

The EICMA schedule in U.S. time

Europe leaves daylight saving time on October 25 and the U.S. follows on November 1. By the time the show opens, Milan is six hours ahead of the East Coast.

Husqvarna at EICMA 2026, Hall 22 Booth G11: press conference Tue. Nov. 3 at 4:45 a.m. Eastern (10:45 a.m. CET); media days Nov. 3-4; public days Nov. 5-8; Kay de Wolf autographs Fri. Nov. 6 at 10:30 a.m. Eastern (4:30 p.m. CET)
Schedule from Husqvarna Mobility's Oct. 15, 2026 release, converted to U.S. standard time (Europe and the U.S. are both off daylight saving time by Nov. 3).
  1. Tuesday, Nov. 3, press conference: 10:45 a.m. CET, or 4:45 a.m. Eastern, 3:45 a.m. Central, 2:45 a.m. Mountain and 1:45 a.m. Pacific.
  2. Nov. 3–4, media days: Husqvarna invites press to the booth to meet the brand's team.
  3. Nov. 5–8, public days: visitors can see the bikes on display and talk with Husqvarna staff.
  4. Friday, Nov. 6, autograph session: 4:30 p.m. CET, or 10:30 a.m. Eastern and 7:30 a.m. Pacific.

The release invites media to the press conference but doesn't mention a public livestream. For most U.S. riders, the first photos will be online by breakfast.

One detail stands out if you've been following EICMA news. KTM, which shares Husqvarna's hometown of Mattighofen, Austria, has announced its own EICMA press conference for the same 10:45 a.m. slot on November 3.

KTM's stand is E08, in the same Hall 22, and KTM also said its focus is off-road. Neither release says whether the two presentations are connected.

What Husqvarna says it will show

The release describes the stand in two parts:

  1. Off-road, front and center: a broad range that runs from electric youth motocross bikes to high-performance enduro and competition motocross machines.
  2. Street and travel: also represented, to show the design and technical approach across the rest of the lineup.

That's a list of categories, not a list of bikes. Some of what sits on the stand may be 2027 models that are already public. The release doesn't separate new from existing, and it doesn't say whether the press conference brings a production model, an update or a concept.

The emphasis is clear, though. Off-road gets the prominent display and the press conference focus. If you're waiting on a new Husqvarna motocrosser, enduro bike or kids' electric bike, that's where to look on November 3.

Street and travel riders get a place on the stand, but no promise of anything new.

Kay de Wolf's autograph session

Husqvarna is adding a fan event. Kay de Wolf, who rides for the Nestaan Husqvarna Factory Racing motocross team, will sign autographs at the booth on Friday, November 6, at 4:30 p.m. CET.

The session is open to media, guests and fans, and November 6 falls on a public day. If you're planning a trip to Milan that week, it's the one booth event with a public time attached.

If you're about to buy a Husqvarna dirt bike

A dated reveal is useful timing information if you're shopping now.

  1. Ask before you sign: if you're close to buying a motocross, enduro or youth electric model, ask the dealer whether they expect anything after the show. They may not know until November 3 either.
  2. Don't treat Milan as a delivery date: Husqvarna sells motorcycles in the U.S., but the release gives no U.S. timing or pricing for anything it plans to show. A bike revealed in Europe can take months to reach American dealers, if it comes at all.
  3. Weigh a current deal on its own terms: a known bike at a known price can still be the better buy. A preview with no details shouldn't talk you out of it by itself.

What we still don't know

  • Which models or technologies Husqvarna will reveal at the press conference.
  • Whether anything is new for production, an update to an existing bike or a concept.
  • U.S. prices and arrival dates for anything shown.
  • Whether the press conference will stream publicly.
  • How the KTM and Husqvarna presentations relate, given the shared time and hall.

References

  1. Husqvarna Press Center: Husqvarna Mobility Looks Forward to EICMA26 (Oct. 15, 2026) — EICMA dates, 2027 display, off-road focus and range, street/travel display, press conference time and booth, media/public days, Kay de Wolf autograph session.
  2. KTM Press Center: Comeback auf der EICMA 2026 (Sept. 28, 2026, German) — KTM's own Nov. 3, 10:45 a.m. press conference in Hall 22, stand E08, off-road focus.
MIR Editorial Staff

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