MV Agusta's Sartoria Meccanica Offers Three Levels of Custom Bikes

MV Agusta has a factory customization program called Sartoria Meccanica, Italian for "mechanical tailoring." It offers three levels of personalization, from paint and graphics up to one-off parts, and MV Agusta says it applies to its entire range.

The program was announced around EICMA 2025, and EICMA published MV Agusta's description on Oct. 29, 2025. The announcement did not give prices, lead times or which markets can order it, so treat this as a description of the program rather than a buyer's guide.

Key points:

• What it is: a factory atelier where MV Agusta's designers personalize a customer's motorcycle.
• Where: MV Agusta's Style Centre in Schiranna, on Lake Varese in northern Italy.
• How it starts: a direct consultation between the customer and MV Agusta's design team.
• Three levels: Essenziale, Ricercato and Iconico, each adding to the one before.
• Not given: prices, delivery times or U.S. ordering details.

The Three Levels, Explained

MV Agusta stacks the program in three tiers. Each one includes everything in the tier below it.

1. Essenziale ("essential"): exclusive color and graphic schemes. This is the paint-and-livery level.
2. Ricercato ("refined"): you can also change the look of technical components such as the frame, swingarm and steering head, and choose which wheels are fitted to the bike.
3. Iconico ("iconic"): the top level. On top of the first two, you can choose dedicated components and one-off technical solutions, plus a custom-designed helmet to match the bike's graphics or a personalized stand.

The jump from Essenziale to Ricercato is the one that changes the bike's character most visibly. Frame, swingarm and wheel finishes are big surfaces on an MV Agusta, especially on the naked models where the frame is on display.

How It Works

According to MV Agusta, every Sartoria Meccanica project starts with an in-depth consultation between the customer and the company's designers. Each component and detail is then designed by the Style Centre in Schiranna to match the customer's taste.

MV Agusta pitches it as a way to turn each motorcycle into a unique model. It doesn't describe how long the process takes or how a customer outside Italy would go through it, whether through a dealer, remotely or at the factory.

Warranty and Insurance Questions to Ask

Ask MV Agusta or the dealer, in writing, how the factory warranty applies to a customized bike in your market. Terms and promotions differ by country and change over time, and one-off parts are exactly the kind of thing to clarify before you order.

The insurance side deserves a conversation before you order, too. Custom paint, special finishes and one-off parts can cost far more to repair or replace than standard bodywork. Ask how your policy values custom parts and equipment, what limits apply and whether it offers extra custom parts coverage or agreed-value coverage.

If you commission a Sartoria Meccanica bike, keep the order paperwork and an itemized list of what was customized. That documentation is what an insurer, or a future buyer, will want to see.

What MV Agusta Didn't Say

• Prices for any of the three levels.
• Delivery times.
• Whether U.S. customers can order through local dealers.
• Which specific wheel options or components are available.